Established in 2020, Cider is a fast-fashion cross-border e-commerce brand that has quickly gained traction among Gen Z consumers.
Backed by A16Z, the venture capital firm behind Meta and Twitter, Cider has raised over $130 million, reaching a valuation of over $1 billion. In 2022, Cider’s app surpassed 2 million downloads in the U.S. within the first half of the year and continues to thrive among Gen Z audiences in the U.S., Europe, and South Korea.
Industry
Fashion & Apparel
Location
Founded in Los Angeles, California
Shipping to over 130 countries worldwide
Global Reach
7M + followers across social platforms
Services We Offered
Content Production
Influencer Marketing
Livestreaming Operations
AI Technology (supported by HUHU AI)
Solutions
We amplified Cider’s global presence by producing high-impact TikTok content and delivering engaging live shopping experiences across both the U.S. and China. Through viral storytelling and end-to-end livestream management, we converted views and engagement directly into sales and brought Cider closer to its Gen Z audience.
Results
20%
Viral Video Rate
30%
Higher than Cider’s peak conversion rate
15
CPP
3.8
CPI