Obagi Medical is a pharmaceutical skincare brand from the United States, specializing in the research, development, and production of prescription-grade skincare solutions. Trusted by dermatologists and medical professionals, it has held the position of the number one prescription skincare brand in U.S. clinics for over 20 consecutive years, delivering clinically proven results for healthier, more radiant skin.
Industry
Pharmaceutical Manufacturing
Location
Headquartered in Long Beach, California
Distributed through a direct sales force in the U.S. and international partners across 42+ countries worldwide
Services We Offered
Douyin Operation
Live Streaming Operation
Social Media Marketing
Event Planning
Customer Service
Solutions
We took the helm of Obagi's Douyin strategy, launching two new stores to boost brand exposure and e-commerce sales through the power of live streaming. Our approach integrated multiple social channels, event planning, and targeted customer service to deepen audience engagement.
For Obagi, we provided one-stop branding and marketing services that enhance brand recognition and ensuring a seamless customer journey. Influencer collaborations and precise supply chain management, including inventory and global shipping, were key to streamlining Obagi's market expansion and improving customer experience.