We developed a personalized brand activation strategy for Fear of God Essentials with the goal of strengthening its presence in the e-commerce market in China. Our approach focused on interactive content, using localized narratives that resonate with Gen Z and millennial consumers. We collaborated with key influencers, created culturally relevant materials, and coordinated live streams on Douyin to drive brand awareness and traffic. Additionally, our team managed the brand's presence across multiple platforms such as Tmall, Dewu, and Douyin (TikTok China), ensuring brand consistency and reach across all key touchpoints.