An iconic Los Angeles–based brand that has become a defining force in American streetwear culture, blending luxury craftsmanship with urban aesthetics to influence a global community of fashion-forward consumers.
Industry
Fashion & Lifestyle Retail
Location
Headquartered in Anaheim, California
Retail presence across the U.S. and major global e-commerce platforms
Services
Brand Activation
Social Commerce
Influencer Collaborations
Cross-Border Strategy
Solutions
We partnered with Pacsun, a California youth lifestyle brand, to accelerate its influence in the Asia-Pacific market. Our campaign centered on capturing Pacsun’s laid-back, trend-forward identity through localized visual storytelling and culturally resonant marketing. We executed creator-led content series, curated seasonal drops aligned with Chinese online shopping festivals, and operated cross-platform storefronts on Dewu and Douyin (TikTok China). The strategy balanced brand positioning with data-driven performance to drive sales and cultural relevance.
Results
3M+
Sales On Douyin
500M+
Exposure
26M+
Platform Transactions
20+
celebrities
100+
Influencers
400+
Videos released
